The Clean Happy Experiment

Our client wanted a fun and engaging microsite to raise brand awareness and loyalty. The campaign won silver in the IPM Awards 2014 for Small Budget Campaigns.

The idea was to encourage people to spread the word about cleaning happy by sending a box of products for them to sample and then pass on to a friend. They could review the products and track where their box had travelled on the website.


We designed and built the site that showed each box's journey linking Google's API with our own custom database. Participants could search for and comment on their own box and view its distance travelled.


The site was backed up with emails tailored to the participant depending on the stage of the experiment.

Box Artwork

We designed and created artwork for all of the boxes and supporting leaflets and coupons that were sent to the participants.

Contact us

If you want to find out more or have a chat about how we can help you,
call Carlo Schifano on 020 8334 2870 or email us at

Twist Creative, Berkeley House, 85 Sheen Road, Richmond, Surrey TW9 1YJ
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